Style and Communication
The chic Parisian at the heart of inspiration.
Morgan has a highly identifiable style that the brand adapts to reflect the times. Its collections, constantly updated, are always innovative and in line with the current fashion. The Morgan style has always been characterised by its clothes that are recognised and makes the customer stand out from the crowd, and by pieces that uphold femininity.
Morgan called upon the prestigious style office of Nelly Rodi to redefine the brand’s position around three points:
- Glam, not overloading the look but using sexy little detailing, beautiful materials and great cuts to give a good vibe.
- The French Touch or “the right amount”, the “not too much, nor too little” that signifies the way of mixing different styles to give your look a style that is both unique and chic.
- Opening up trends with a humorous and joyful note, which gives the brand its fashion credibility once again by offering the customer her freedom and uniqueness. Morgan understands fashion and plays with it without taking itself too seriously. Morgan offers energy, generosity and knows how to live life to the full.
The Morgan inspiration is therefore to create “naturally enhancing” clothes, identifiable and different from others to give the customer self-confidence and freedom of expression.
A brand destined for women between 25 and 35 to provide a chic and attractive business woman look. It hints at a professional women’s cloakroom, chic and contemporary.
La City is found in a corner within Morgan shops. In fashion terms, La City sticks to its successful values, business wear, henceforth addressing the Morgan business woman. The brand has seven sales points in France.